Who picks the shirts
One subject, one page, and a plain account of where the shirts come from.
The shop started in 2021 as a list one father kept for himself. Friends kept asking him what to get the coach at the end of the season, the list grew, the jokes found their categories, and at some point publishing it beat sending it out one email at a time.
The rule has not changed since. A shirt gets in if the joke is about soccer and a person would actually wear it. Nothing else earns a place: not the size of the maker, not the discount on the day, not how loudly the shirt is advertised.
What the sorting looks like
The printing belongs to the makers and the selling to our retail partner: everything that follows an order lives with them. What lives here is the choosing. Every shirt goes by its joke, sits with the person it suits, and shows its cut, its size range and its price at a glance.
A new joke gets the same fair look as an old favourite. Some of the funniest shirts here have no score at all: somebody has to be the first to wear them to a game.
